Impact of Media on 4 Ps of Marketing:

Impact of Media on 4 Ps of Marketing:

Media has a very great impact on 4 PS of marketing. Through these 4 PS , media can communicate with their audience , provide awareness about their product , ideas, goods and services. Maximum number of people become aware of their product. In this way , more profit can be generated . it can also create competition among their competitors . When maximum number of people become aware of their product , so demand starting increasing so they will be able to capture value from customer which is in the form of price. The standard of living can also upgraded. Through these 4 PS , organization can decide about the distribution of their product. They can decide in which area our product can be available and how can be promote our product. The impact of media on 4 PS is that the image of product can be enhanced, people become aware about the offer, sales . they become aware about the availability of product etc. .It can be explained further with the help of advertisement of head and shoulders , clear shampoo and RIO biscuit.

4 PS of Marketing :

This includes product, price, place and promotion .

PRODUCT :

The organization can decide that which product they want to launch and advertised . what is the design, features, varieties , flavors and packaging does our product have . We have to make our Product unique and different from competitors so that customers can be attracted towards our product.

Product of Clear Shampoo:

Clear Shampoo is a brand of Unilever . They have different sizes of bottle . the quality of clear shampoo is that it has less price . , Clear shampoo is more effective for dandruff , itching  ,dryness, burning, and irritation. The varieties of clear included shiny , herbal fusion , soft ,lemon fresh , complete clean , hair fall and black and shine etc.

Product of Head and Shoulders Shampoo. Head and Shoulders focus on beauty of hair and fighting with dandruff. It has different varieties, different sizes of bottle and it is an American brand. The varieties of head and shoulders included anti- hair fall , cool menthol, silky black , lemon fresh , dry scalp and smooth and silky etc.

Product of RIO Biscuit :

Rio is a brand of peek freaks. It has different size of packets. Its packing is good. It is also available in different flavors such as strawberry , Chocolate And Vanilla..

PRICE :

After the selection of our product , the next step is to collect price from customer . we can provided them different offers, discounts or sales to attract their attention towards the product. Price is the most thing which attract the customer. In this , we compare our prices with our competitors. These products have different prices on he basis of the size of packets and bottles .

Advertisement of Clear Shampoo:

For instance the price of 200 ml bottle of clear shampoo is RS/- 198. The competitor of clear shampoo is head and shoulders with a price of RS /- 199.

Advertisement of Head and Shoulders Shampoo:

Head and shoulders has a price of RS /- 199 . The competitor of head and shoulders is Pantene. It has a price of 200 ml RS /- 199 .

Advertisement of RIO Biscuit :

The price is one packet is RS/- 37. It has different prices on the basis of flavors and packets.

PLACE:

Now we have to aware the people about the availability of our product . distribution of product . in place we have to decide the location , area or which type of people will buy the product etc. .

Advertisement of Clear and Head and Shoulders Shampoo:

 For instance the clear shampoo and head and shoulders is available in utility stores, shops, markets or online stores. We can buy it from any where in Pakistan.

Advertisement of RIO Biscuit :

Rio biscuits is available in markets, shops, utility stores . we can buy it from any where.

PROMOTION:

After these 3 PS , the last and final step is to decide that how can we will promote our product . select which media is suitable for our product , what is the frequency of our add, how can we make it creative , in which channels our add can be displayed, in which time . which celebrity,  which type of message we communicate through our add . it can be rational, emotional, social etc. we can also see our budget and also select cost for promotion.

Advertisement of Clear Shampoo:

The add of clear shampoo is promoted by Fahad Mustafa and Mehwish Hayat . and it is promoted by TV advertisement , social media , electronic media, bill boards etc.

Advertisement of Head and Shoulders Shampoo:

 Head & Shoulders is  promoted through TV advertisements, social media ,sales promotion  print advertisements, bill boards, sponsorship and through Shahid Afridi.

Advertisement of RIO Biscuit :

Rio biscuit is prompted through TV advertisement, social media. Bill boards etc. Rio add is very creative because they used cartoon character in this add.